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Venus, along with Mercury, is a planet of perception. Where Mercury analyzes, dissects, and organizes information, Venus synthesizes data and brings things together into a meaningful whole.

Venus is a principle of attraction like magnetism and gravity; it connects things; it is the “cosmic glue.” Psychologically, Venus is the desire to connect with the “not-self,” with an idealized other, which can be a person, object of value or an abstract idea. It rules “taste;” what we find comforting and pleasurable to the physical senses as well as ideas of what is valuable and beautiful.

"Venus" Card - Alison Chester-Lambert  - Astrology Reading Cards Your Personal Journey in the Stars

“Venus” Card – Alison Chester-Lambert – Astrology Reading Cards Your Personal Journey in the Stars

The quality of Venus that is associated with the first of the two signs it rules, Taurus, is pleasure-seeking on the level of the senses. All that which smells good, tastes good, looks good, feels good to touch, sounds good attracts us: food, sex, money, art, music, flowers, perfume, etc.

The side of Venus which is associated with its second sign of rulership, Libra, seeks the aesthetic, idealized other. It draws us toward relationships. We fall in love with a projection, “I am in love with who I imagine you to be.” It represents an adolescent kind of love in which we seek a complementary opposite to make ourselves feel fulfilled and whole. When relationships represent security, we become very possessive of them. Having a relationship makes us feel more valuable and gives us self-esteem, for there is a need to be accepted and to belong. Both close friends and lovers are ruled by Venus.

Socially, Venus is the ability to compromise differences, to be acceptable, to conform to social standards and “norms.”

Venus in Libra is attracted to the conventional, conservative, classic and ordinary. Venus in Aries, Aquarius and Pisces is attracted to the very different. Venus in Leo, Capricorn and Scorpio is attracted to that which is powerful, people or circumstances. Capricorn wants the perfect person or the person with status. Venus in Gemini loves someone to listen to him talk. Venus in Sagittarius is lured by the one who can teach him or whom he can teach. Venus in Cancer needs “someone to watch over me,” in other words, a mommy. Venus in Virgo falls for the one he can “fix up” or one who is neat and fastidious.

Addictions are a Venus problem and happen when we are cut off from the free ability to give ourselves pleasure on the sensual level. They say, “The overweight problem begins with a broken heart.”

About the author:

Eleanor Buckwalter has studied, practiced and taught astrology in Los Altos, CA for more than twenty-five years, including three years with the late Richard Idemon, a psychological astrologer. Her primary astrological focus of interest is parent-child relationships and family dynamics.

Last updated on May 16, 2014 at 1:11 pm. Word Count: 475